AN43AB 杂牌

In terms of digital”brand creation”,it will leverage digital technology to build well-known brands,take advantage of the trend of digital transformation to cultivate cutting-edge boutiques,and leverage public service agencies to create new advantages for regional brands.Among them,the brand cultivation capacity improvement project proposes to promote the construction of Guochao brand by mining traditional cultural genes such as Chinese culture,Chinese memory,and Chinese time-honored brands,and will also rely on cross-border e-commerce to promote brands to go overseas.

在数字“创品牌”方面，将借力数字技术打造知名品牌，借势数字化变革趋势培育新锐精品，借智公共服务机构塑造区域品牌新优势。其中，品牌培育能力提升工程提出将通过挖掘中国文化、中国记忆、中华老字号等传统文化基因，推进国潮品牌建设，还将依托跨境电商推动品牌出海。